compensation from retailers or from purchases made through these links. The best eye shadow primers can be the difference between makeup that stays flawless and color that fades before midday. With just one application, a primer helps eye shadow appear more vibrant, blend effortlessly, and resist creasing or fading. Think of it as the essential prep step for your eyelids. Today’s formulas go beyond longevity by smoothing texture, evening skin tone, and offering benefits like hydration or oil control. If you notice fine lines or want shimmer shades to stay bright all day, the right primer truly matters. Below are expert-approved recommendations from Allure editors and professional makeup artists who agree that great eye looks start before the shadow.
Top 6 Eye Shadow Primers Worth Trying
Editor Favorites: Eye Shadow Primers That Deliver Results
Why it’s worth it: The Urban Decay Eye Primer Potion has earned its reputation among editors and makeup artists over the years. Miami-based makeup artist Natalie Dresher previously shared with Allure that it helps eye shadow last longer without settling into fine lines or feeling heavy. The lightweight, almost serum-like texture glides on smoothly without patchiness. It feels slightly tacky, which helps lock shadow in place all day. The Original shade appears as a sheer beige, Eden offers a matte finish, and Sin delivers a soft champagne glow. There’s also an anti-aging version formulated with plumping peptides and brown algae for mature skin. This primer suits nearly anyone wanting longer-lasting eye makeup.
Best Overall Hold: Urban Decay Primer for All-Day Wear
Why it’s worth it: Milk’s Hydro Grip Eye Primer applies completely clear and grips eye shadow like double-sided tape without settling into lines. Pittsburgh-based makeup artist Patty Bell notes that its thinner consistency blends easily across the delicate eyelid area. It keeps eye makeup in place for up to eight hours while hyaluronic acid adds moisture and creates a softly blurred look. The formula also includes blue agave for grip, plus niacinamide and aloe for added hydration. Bell even suggests using it under the eyes to reduce concealer creasing, making this a truly multi-purpose product.
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Best Choice for Mature Eyelids: Smooth, Crease-Free Finish
Why it’s worth it: The NYX Professional Makeup Ultimate Shadow & Liner Primer is another favorite of Bell’s and delivers impressive results at an affordable price. The lightweight formula spreads quickly, making application easy for beginners and pros alike. Available in four natural shades, it can even be worn alone as a cream eyeshadow. These shades help mask visible veins and uneven tone while creating a smooth base. Infused with vitamin E, it keeps eyelids moisturized and prevents dryness or flaking throughout the day.
Best Budget-Friendly Option: Pro-Level Results for Less
Why it’s worth it: NARS Pro-Prime Smudge Proof Eyeshadow Base works quietly behind the scenes to elevate any eye look. The sheer formula disappears on contact, leaving a barely-there layer. New York City makeup artist Nick Barose told Allure that he loves how it grips without heaviness and never interferes with shadow color. He’s relied on it for decades because it allows shades to truly stand out. With rice extract and sea whip extract, it hydrates and protects the delicate eye area. It feels more like skincare than makeup and avoids dryness while enhancing wear and blendability.
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Best for Dry Eyelids: NARS Base That Stops Flaking
Why it’s worth it: If you own a Too Faced palette, pairing it with the brand’s Shadow Insurance Eye Primer can dramatically improve performance. The formula includes oil-absorbing silica that controls shine while keeping lids smooth. Its silky, colorless texture works across all skin tones and creates a base that helps shadow adhere properly. The result is brighter color, easier blending, and longer wear. The waterproof formula resists smudging and fading, even in humid conditions. While the brand claims 24-hour wear, it comfortably lasts through 12-hour days.
Best for Oily Lids: Long-Lasting Oil Control Solution
Why it’s worth it: Laura Mercier Eye Basics Primer comes in two shades designed to even out eyelid tone. The light blue option helps neutralize redness and visible veins, while the peach shade brightens dull-looking skin. Once applied, lids appear smooth, balanced, and ready for shadow. It helps both powder and cream formulas stay put throughout the day. This primer also nourishes the skin with aloe for hydration, lanolin acid to seal in moisture, and safflower seed oil that delivers nutrients without feeling heavy.
